Introduction

Mandelli1953, an icon in the interior design industry with more than 60 years of experience, has decided to take on an ambitious challenge: to improve the commercial distribution of its products in France by targeting architects, interior designers and top distributors.

Challenge

Despite its established reputation and success in Italy and abroad, Mandelli1953 was faced with the need to commercially penetrate the French market and establish relationships with prominent architects and interior designers.

The need for more effective commercial distribution required a focused strategy and an innovative approach.

Strategy

We at Impactly led the development and initiation of the Mandelli1953 strategy. We focused on using digital tools to reach the target audience, taking advantage of social platforms (Facebook and Instagram). Contextually, we implemented automation through a customized Google sheet designed to improve business management and lead tracking. This allowed our team to focus on high-quality leads, significantly improving operational efficiency.

Execution

The campaign was launched with the goal of generating brand awareness through high-quality content focused on design, craftsmanship, and the uniqueness of 100% made-in-Italy brass handles produced by Mandelli1953.

Results:

In just 60 days, the campaign exceeded its goals, generating 487 high-quality B2B leads. Mandelli1953’s presence in the French market has grown significantly, with a significant increase in inquiries from architects, interior designers and major distributors.

The automation strategy has led to more efficient lead management, allowing the sales team to focus on the most promising opportunities.

Mandelli1953’s success in improving commercial distribution in France is a tangible example of how strategy, digital channels and automation can radically transform the way companies achieve their business goals.

The combination of a focused strategy and the implementation of digital tools has opened new doors and positioned Mandelli1953 as a leader in interior design in the French market as well.

The lesson learned from this experience is clear: digital innovation is essential for business success, and Mandelli1953 is an example of this.