Our client’s goal was to fill a chain of seven beauty salons with appointments and take full advantage of the potential of social media.
To do this, we implemented a balanced strategy, combining targeted lead generation and awareness campaigns with informative videos.
Online investments have helped to keep the centers always full of appointments on the agenda.
The social campaigns were a smart mix of lead generation to attract new clients and awareness through informational videos to educate the public about the variety of services offered; this allowed us to give maximum visibility to the new services introduced in the center.
For retention, we implemented an effective system of direct promotions to loyal customers via WhatsApp.
This personalized approach has helped to strengthen the relationship with existing clients, incentivizing them to return and try new treatments.
The integration of ongoing, targeted lead generation has proven crucial to keeping beauty salons full and with a continuous induction of new clientele, while cultivating long-term relationships.
The key points for success were:
Diversified Offerings to Attract a Constant Flow of Bookings
We created offers that could not be ignored. Throughout the month, we launched several exclusive promotions and discounts that prompted potential clients to book their treatments. This strategy increased the conversion of leads into actual bookings.
Combination of Lead Ads and Brand Awareness campaigns on informational video
Brand awareness campaigns with informative videos engaged the audience by building trust. This heightened awareness has made subsequent lead generation campaigns more effective.
Nurturing on contacts acquired with WhatsApp Business
This one-to-one communication has proven to be critical in establishing a deeper connection with loyal customers.
Real-time Automation and Follow Up
We introduced an automation system that facilitated instant contact with potential customers by the manager of each center.
Contact information provided by advertisements on Instagram and Facebook were being transferred in real time to a shared sheet located in each beauty center. This approach gave staff at each center immediate access to customer information, allowing them to contact potential prospects almost instantly. Real-time synchronization of the shared sheet played a key role in ensuring that each beauty center was always up-to-date, improving efficiency and streamlining the follow-up process with interested clients.
RESULTS: Appointment Closure Rate of 87%.
With this client we achieved a crazy combination of strategy, content marketing and performance marketing.
